Marketing

Remember that Billy Joel song We Didn’t Start The Fire? It is a maniacal mantra sequencing decades of rage into a...

Believe it or not, every time a customer does business with you they come in with expectations both spoken and...

Marketing and I have a love-hate relationship. The results are powerful when the results exist, yet too often, the...

We spend a lot of time here at BoP figuring out who our ideal client is. We think through what their frustrations are...

The frustration was immediate as we were in our regular coaching meeting working through the action items to...

What is the message you’re telling your clients? And what do you really offer? Well, let’s talk about it! Hey there...

There is no love loss in my relationship with marketing. If you ask any of the members of my Mastermind they would...

So many folks we talk to want to talk about Marketing strategies, but not build a marketing system. So how do you do...

“Ugh.” That was a direct quote from a client when I asked a simple question, “how is your marketing going?” This post...