Top 5 Hiring Mistakes Business Owners Make
I once spoke with a former COO of Disney and had a brief conversation about how he spent the allotment of time he devoted to work each week.
His response was, “I spend 60% of my week trying to find the right people to bring into Disney.”
In my head, I’m thinking, “you mean to tell me that you are basically devoting all of Monday, all of Tuesday and all of Wednesday to finding and hiring people?”
He obsessed over finding and developing the right people to fit the mission of Disney because he realized that the amusement of Disney is a commodity, you can find similar amusement at Six Flags, Carowinds, or any number of other theme parks around the world.
What makes Disney of higher customer value is the non-commodity part of Disney… people…
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How Healthy Is Your Business?
Who Holds YOU Accountable?
Who holds you accountable? To your standards, your goals, your vision?
Meeting with businesses can be a roller coaster. There are hundreds, if not thousands of variables at play every single day! So how do you navigate those? How do you work through those? How do you make sure you put the work in to build a business that matters?
What I see, more often than not, is that most of us don’t have a plan so we’re stuck in the same place spinning our wheels.
About a year ago, I was meeting with a heroic business owner and we spent a little over an hour talking about their business. The highs, the lows, the wins and the struggles. All of it. This guy had no problem articulating where he wanted to take this thing, and in all honesty, he had the confidence and drive to get there. He even had a plan for all of the stuff he wanted to develop in his team.
So we parted ways…
READ THE ENTIRE ARTICLE HERE.
Or watch the video of the Who Holds You Accountable here…
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Defining Your Ideal Customer/Client:
Your One Perfect Customer
If you have worked with us in the past you know that on the vision story we walk with you through, we ask a couple of questions about the type of clients or customers that you want to work with. And on the flip side of the coin, we also ask questions about what type of clients or customers that you don’t want to work with.
Story about sales job at WireMasters (2 different customers)
I am reading a book right now, written by John Lee Dumas, host of the podcast Entrepreneurs on Fire. And one of his chapters is titled, Create Your Avatar. Which he goes on to explain that “an avatar is a single individual. Your avatar is your perfect customer, your model client, the ideal consumer of your content, your products, your services, and your offers.”
His idea is simple, spend some time really thinking about your perfect customer…
Or watch the video of the Defining Your Ideal Customer here…
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